Case study · concept build · Tarterie, Toronto
Mirabelle
Tarterie
What an independent tart café's website should feel like: an identity instead of a template, and ordering that works. We built it end to end, and this is exactly what your shop would get.
Mirabelle is a fictional brand. Photography is licensed stock.
What's in it
An identity, not a template
Most café sites could belong to any shop. Mirabelle is built around the product: French-editorial type, a crème and espresso palette, and motion that feels like the pastry case.
Ordering that actually flows
Seven whole tarts, an assorted-box flavour picker, pickup time slots, a cart, and checkout: a complete online ordering flow designed for how a small shop actually sells.
Mobile-first, fast
Most customers arrive from Instagram on a phone. Every screen was designed at 390px first, then scaled up.
Search-ready
Semantic markup, metadata, sitemap: the plumbing Google needs, which template builders bury.
Why we built a concept
Mirabelle Tarterie is a fictional Toronto café. We built it to show a small food business what a complete site looks like before they commit: a real ordering flow they can click through, not a mood board. It is the same approach we take with every client: the demo comes first, and it works.
What a café can take from it
Put the product first and the words second. Keep ordering to a few taps with pickup times the kitchen can actually meet. Make the menu real text rather than a photo of a chalkboard, so customers and search engines can both read it. And design for the phone in someone's hand after they saw your post on Instagram.
Want this for your shop? It starts free.
Apply in 30 seconds. We build your demo, you decide. $1,000 flat only if you love it.